Naturally connecting the 'On In Five' gaming phrase with Acer Nitro laptops
PROJECT
On in Five Campaign
CLIENT
Acer & AMD
YEAR
2025
SERVICES
Concept Development, Video Production, Paid
Two hero videos launched as organic social content across Meta, TikTok, and X/Twitter in video and carousel formats. Content was amplified through paid media with localized cutdowns and creative variations for testing.
Localized subtitle versions were developed for non-English markets to improve relevance. The media strategy followed a full-funnel approach, continuously optimizing costs and shifting investment toward highest-performing markets.
The Results
Delivered 167 million impressions and 126 million video views across all paid channels, generating 21 million engagements and over 336,000 link clicks.
Dropped Cost Per Click by 60-70% and CPM by 30-40% through active budget reallocation. Proved that localized video assets significantly outperformed standard global posts, driving higher reach and more predictable engagement at lower costs.
126M
Video Views
167M
Impressions
21M
Engagements
60-70%
CPC Reduction
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