How We Drove 126M Views for Acer: The 'On in Five' Campaign Case Study
Position the Acer Nitro 16S AI as the laptop that enables gamers to always be ready
Drive global awareness and engagement across USA, Indonesia, Malaysia, and Italy
Generate high-quality video views in key markets
Built campaign around universal gaming truth: when the boys call, you're 'on in five'
Developed two creative concepts: 'Where Are You' and 'The Date'
Combined organic distribution with paid media for maximum reach and engagement
Two hero videos launched as organic social content across Meta, TikTok, and X/Twitter in video and carousel formats. Content was amplified through paid media with localized cutdowns and creative variations for testing.
Localized subtitle versions were developed for non-English markets to improve relevance. The media strategy followed a full-funnel approach, continuously optimizing costs and shifting investment toward highest-performing markets.
Delivered 167 million impressions and 126 million video views across all paid channels, generating 21 million engagements and over 336,000 link clicks.
Dropped Cost Per Click by 60-70% and CPM by 30-40% through active budget reallocation. Proved that localized video assets significantly outperformed standard global posts, driving higher reach and more predictable engagement at lower costs.
