2025

HP OMEN

What if the best way to sell a gaming PC was to give it a life story?

Nordic Campaign

Concept Development, Video Production, Paid

2025

HP OMEN

What if the best way to sell a gaming PC was to give it a life story?

Nordic Campaign

Concept Development, Video Production, Paid

about

Each episode takes a painfully relatable human drama and replaces the person at the center with a PC. Episode one: Jonas can't stop gaming since getting the OMEN T14, and the therapist becomes more interested in the laptop than saving the relationship.

Episode two: The couple returns with good news. They've had a baby. The baby is the OMEN 35L, arriving in a stroller. Episode three: They're getting divorced and fighting over custody of the PC.

The OMEN isn't product placement. It's the emotional center of each story, creating content that's absurd, unexpected, and instantly relatable.

Episode two: The couple returns with good news. They've had a baby. The baby is the OMEN 35L, arriving in a stroller. Episode three: They're getting divorced and fighting over custody of the PC.

The OMEN isn't product placement. It's the emotional center of each story, creating content that's absurd, unexpected, and instantly relatable.

brief

Turn emotionally loaded scenarios into absurd PC-centered comedy
Make the OMEN the other woman, the newborn, the contested asset in divorce court
Create serialized content with built-in anticipation and long-tail value

brief

Turn emotionally loaded scenarios into absurd PC-centered comedy
Make the OMEN the other woman, the newborn, the contested asset in divorce court
Create serialized content with built-in anticipation and long-tail value

approach

Build a three-part sketch series where OMEN PCs weren't just featured but cast as characters
Pair Jonas Lihaug's mainstream appeal with Ailincia's gaming credibility for maximum reach

approach

Build a three-part sketch series where OMEN PCs weren't just featured but cast as characters
Pair Jonas Lihaug's mainstream appeal with Ailincia's gaming credibility for maximum reach

The Results

The series delivered over 1.6 million video views across Norway with 19,163 engagements. The serialized format created built-in long-tail value, with audiences returning for each episode.

Content that breaks through the noise by being genuinely unexpected, memorable, and sharable. A campaign that keeps earning attention long after it closes.

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