What if the best way to sell a gaming PC was to give it a life story?
PROJECT
The OMEN Universe
CLIENT
HP OMEN
YEAR
2025
SERVICES
Concept Development, Video Production, Paid
Each episode takes a painfully relatable human drama and replaces the person at the center with a PC. Episode one: Jonas can't stop gaming since getting the OMEN T14, and the therapist becomes more interested in the laptop than saving the relationship.
Episode two: The couple returns with good news. They've had a baby. The baby is the OMEN 35L, arriving in a stroller. Episode three: They're getting divorced and fighting over custody of the PC.
The OMEN isn't product placement. It's the emotional center of each story, creating content that's absurd, unexpected, and instantly relatable.
The Results
The series delivered over 1.6 million video views across Norway with 19,163 engagements. The serialized format created built-in long-tail value, with audiences returning for each episode.
Content that breaks through the noise by being genuinely unexpected, memorable, and sharable. A campaign that keeps earning attention long after it closes.
1.6M
Video Views
19,163
Engagements
3
Episodes
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