2025

HEROIC & Red Bull

Redefining Gaming Events in Norway

HEROween

Concept Development, Event, Influencer Activation

2025

HEROIC & Red Bull

Redefining Gaming Events in Norway

HEROween

Concept Development, Event, Influencer Activation

about

about

HEROIC HQ in Oslo was transformed into a fully interactive Halloween gaming universe. Free-play zones and curated gaming setups encouraged guests to compete, collaborate, and connect throughout the night.

The experience included cosplay competitions judged by professional cosplayer Tine Marie, on-site SFX makeup provided by Sophie Riis, and custom-built installations designed to encourage organic content creation.

HEROIC HQ in Oslo was transformed into a fully interactive Halloween gaming universe. Free-play zones and curated gaming setups encouraged guests to compete, collaborate, and connect throughout the night.

The experience included cosplay competitions judged by professional cosplayer Tine Marie, on-site SFX makeup provided by Sophie Riis, and custom-built installations designed to encourage organic content creation.

brief

  • Create a community-driven Halloween gaming event built specifically for gamers, streamers, cosplayers, and digital creators

  • Transform HEROIC HQ into a fully interactive Halloween environment designed to make guests the storytellers

brief

  • Create a community-driven Halloween gaming event built specifically for gamers, streamers, cosplayers, and digital creators

  • Transform HEROIC HQ into a fully interactive Halloween environment designed to make guests the storytellers

approach

  • Oslo's gaming community thrives online but lacks physical events that truly reflect esports and creator culture

  • Traditional parties lack depth while industry networking events feel transactional and predictable

approach

  • Oslo's gaming community thrives online but lacks physical events that truly reflect esports and creator culture

  • Traditional parties lack depth while industry networking events feel transactional and predictable

The Results

The event brought together 133 registered guests, including streamers, influencers, industry professionals, and friends. All achieved without paid promotion or forced activations.

Community-driven events like HEROween show that when you build authentically for gamers, they show up.

133

Registered Guests

2M+

Combined Followers

200+

Organic Posts

1.7M+

Video Views

HEROIC & Red Bull ›

HEROIC & Red Bull ›

Get Started

Get Started

STOP BEING BORING
GET IN TOUCH

Get Started

Get Started

STOP BEING BORING
GET IN TOUCH

Get Started

Get Started

STOP BEING BORING
GET IN TOUCH