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HEROween

Redefining Gaming Events in Norway

PROJECT

HEROween

CLIENT

HEROIC & Red Bull

YEAR

2025

SERVICES

Concept Development, Event, Influencer Activation

HEROIC HQ in Oslo was transformed into a fully interactive Halloween gaming universe. Free-play zones and curated gaming setups encouraged guests to compete, collaborate, and connect throughout the night.

The experience included cosplay competitions judged by professional cosplayer Tine Marie, on-site SFX makeup provided by Sophie Riis, and custom-built installations designed to encourage organic content creation.

brief

Create a community-driven Halloween gaming event built specifically for gamers, streamers, cosplayers, and digital creators
Transform HEROIC HQ into a fully interactive Halloween environment designed to make guests the storytellers

brief

Create a community-driven Halloween gaming event built specifically for gamers, streamers, cosplayers, and digital creators
Transform HEROIC HQ into a fully interactive Halloween environment designed to make guests the storytellers

approach

Oslo's gaming community thrives online but lacks physical events that truly reflect esports and creator culture
Traditional parties lack depth while industry networking events feel transactional and predictable

approach

Oslo's gaming community thrives online but lacks physical events that truly reflect esports and creator culture
Traditional parties lack depth while industry networking events feel transactional and predictable

The Results

The event brought together 133 registered guests, including streamers, influencers, industry professionals, and friends. All achieved without paid promotion or forced activations.

Community-driven events like HEROween show that when you build authentically for gamers, they show up.

2M+

Combined Followers

133

Registered Guests