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Parnership Announcement

Spinning the narrative

PROJECT

Razed Announcement Video

CLIENT

Razed & HEROIC

YEAR

2025

SERVICES

Concept Development, Video Production

Going into shooting, we encountered one major curveball: HEROIC beat Spirit 2-1, completely flipping our script premise. We rallied, rewrote the entire script within 24 hours, and were ready to shoot the next day.

The finished video maintained the comedic tone while adapting to real-time tournament results, creating content that felt both planned and spontaneous.

brief

Turn HEROIC's embarrassing loss streak and upcoming player sale into comedic content with an unhinged intern betting their best player
Create timely, culturally relevant content that naturally integrates Razed branding with HEROIC's signature humor

brief

Turn HEROIC's embarrassing loss streak and upcoming player sale into comedic content with an unhinged intern betting their best player
Create timely, culturally relevant content that naturally integrates Razed branding with HEROIC's signature humor

approach

HEROIC secured a major sponsorship with betting platform Razed and needed an impactful announcement video
The video needed to match HEROIC's comedic brand while announcing this partnership between two industry leaders

approach

HEROIC secured a major sponsorship with betting platform Razed and needed an impactful announcement video
The video needed to match HEROIC's comedic brand while announcing this partnership between two industry leaders

The Results

Despite the last-minute script changes, the video received significant fan praise across all platforms. The content successfully announced the Razed partnership while maintaining HEROIC's authentic comedic voice.

The video demonstrated our ability to adapt creative concepts in real-time while delivering high-quality content that resonates with esports audiences.

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