21.6 million reasons this esports event marketing campaign worked
PROJECT
Level Up Documentary Launch
CLIENT
Esports World Cup x Amazon Prime
YEAR
2025
SERVICES
Concept Development, Event, Influencer Activation
The Oslo premiere wasn't just a screening. It was a content machine wearing a party's outfit. We transformed the venue into an immersive brand experience where every corner was designed with one question in mind: will people post this?
We built competitive sim racing setups and dedicated gaming areas, interactive photo booths and branded press walls optimized for influencer content, premium food and drinks that end up in Stories, and live stage hosting that built tension before the documentary screening dropped. Every element served a purpose. When guests are entertained, fed, and surrounded by shareable moments, they don't need to be asked to post.
Numbers That Speak Loud Enough
Over 400 organic posts hit across Instagram, TikTok, and X, none of them paid placements, all of them real. A 10.9% engagement rate on feed content is roughly 5-10x the industry average. The content didn't just reach people. It resonated.
The campaign didn't just meet its targets. It made them look small. When the right creators are genuinely excited, they create content that their audiences actually trust. No forced captions. No awkward brand mentions. Just real reactions from people their followers already listen to.
21.6M
Combined Follower Reach
400+
Organic Social Posts
10.9%
Engagement Rate
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